Is Instagram the New Wave of Social Media? + Influencers I Love

I’ve read a lot about how to engage your audience with SEO, eye-catching designs, etc. I have taken plenty of design-centric classes throughout high school and college that taught me what colors look best together, how to mix fonts and vary thicknesses. However, to keep up with the landscape of today’s ever-changing technology, it’s not enough to mimic what’s “always worked” in design.

You have to be more than just unique on social media. You have to recreate the entire definition of “social media”.

In 2004, Facebook changed the way we viewed connecting with others. In two short years, this social platform was open to everyone over the age of 13 with a valid email address. When Instagram (owned by Facebook) first launched it’s Instagram Stories, it did so well that it dipped Snapchat’s stock by 3.4%, with 250 million daily users in 2017.

Personally speaking, it is much easier to have an all-in-one platform like Instagram that has aspects of everything available; direct/group messaging, photo and photo set posting, Snapchat-esque stories and business tools (to name a few). With the capability to post 60-second videos, makeup gurus, nail-a-holics and many other content creators have been able to expand their brand to more than just YouTube and take it to a whole new level.

As I am starting to recreate my brand and push for product/promo influence on Instagram, I’m really enjoying how it feels to work with the business aspect of the app. If you are a blogger or social media influencer, you probably know what I’m talking about; the statistics, the ability to create topic-oriented highlights… the whole shebang. With 3×3 gridding, you can create an entire photo with individual pictures. You can tag products in photos and even create paid promotional material by yourself or in partnership with other brands. It’s unbelievably easy user-in-mind marketing.

With that said, there are some serious game-changers that I love within the Instagram/YouTube community:

1. NikkieTutorials:

Nikkie is my Instagram Inspo when it comes to photography and videography. She knows how to work her angles in her photos and she makes THE BEST edited Instagram makeup videos I’ve ever seen. She is closing in on 10 million followers on Instagram (currently 9.7M) and since her collab with Too Faced, it’s only been up from there. She’s been real with her followers and always gives the hones-tea about products she’s reviewing.

2. James Charles:

I will admit that James is the reason I bought my new Morphe 35B and 35K palettes (and the 702 Eye-Credible Brush Set… oops) because of HOW MUCH HE RAVES ABOUT THEM AND USES THEM! I think if you partner up with a brand that you love, trust and mesh well with, your set for life. While James is definitely more active on Twitter than any other of his social media, he makes use of his Instagram Stories pretty well (especially his “Brushes” story that literally showcases his EXTENSIVE collection of Morphe… Use code “JAMES” for 10% off, AMIRITE??)

3. Jeffree Star:

Jeffree Star taught me two very important things: Be unapologetically you and don’t give a f***. He literally built an empire putting his own spin something that he already loved—beautiful makeup and a ton of highlighter. What keeps me coming back to his videos every time is his infectious, drag-queen-style comedy. That, plus the fact that his video format has perfected the product review game.

4. Stef Sanjati:

Stef. Is. My. Bread. Mother. You need to watch her channel if you don’t understand that reference. Stef recently went through some rough recovery after she had a BBL (Brazilian Butt Lift)/Liposculpture surgery to enhance her curves and give her the body shape she wanted. After seeing how she chronicled the entire process, both for informative and entertainment purposes, it made me think about how being real and raw with your viewers can only bring the community together closer. Plus, it’s a lot easier to feel better when hundreds of people that care about you are hoping for a speedy recovery.

5. PatrickStarrr:

Patrick first introduced his channel—and himself— as a “boy who wears makeup.” Since then, he has really redefined the beauty industry standard of catering to “women only.” From working at a MAC Cosmetics counter in Orlando, Florida (only a few hours from my hometown!) to having an entire makeup line created in partnership with MAC, it’s safe to say PatrickStarrr is living his best life after years of perfecting his art. He’s a huge inspiration to people who are learning to be comfortable with the body they’re in and he’s worked with TONS of celebrities to show that beauty comes in many shapes and sizes.

All of these people are role models to me in one way or another. Whether it’s how they handle trolls in their comments, going through a tough time mentally or trying to prove themselves in their industry, every one of these people has made a name for themselves. Learning how to be comfortable with who you are (while killing the social media game) is important in building your brand.

I’m not, by any means, a social media professional. I’m still learning and I definitely have a lot to learn. But until I have it completely figured out, I’m going to continue posting new makeup looks on YouTube to my small group of subscribers and share Instagram Story templates with my few hundred followers. And I’m going to love every second of it.

Yours Truly,

Allie

 

 

Vlog: Get Ready With Me (Skincare & Makeup Routine) + Updates!

Good Morning!

Today I have a very fun video out on my channel; it is my “Get Ready With Me” Skincare and Makeup extended routine simplified for YOU!

I am SO happy with how this video turned out. I felt completely in my zone while I was shooting this (even though we did have a few battery and SD card hiccups throughout the process).

A little blog exclusive behind-the-scenes for you is that I took all the LED bulbs out from around my house and traded them with the icky, warm-yellow lights that were in our bathroom to make the lighting POP! This was the first time I had done a makeup tutorial on my channel and I can promise you it won’t be the last time, either.

Updates:

1. I am officially partnered with Juicee on their route to becoming your go-to beauty app for direct services delivered right to your home.

I’m a brand ambassador for all things on their cosmetics end and I am so excited to work with them! Juicee takes the guesswork out of bad nail jobs, botched hair cuts and sub-par synthetic and human-hair wigs. With their group of certified, talented cosmetologists, Juicee prides themselves on their unparalleled convenience and reliability.

If you are Atlanta, Georgia based, you can begin ordering services beginning this month (March 19th to be exact!) Use my affiliate code “ALLIETAYLOR10” for 10% off of your order of custom wigs or cosmetics in their shop! I am waiting on a box of goodies I ordered, so make sure to keep a look out for a Juicee cosmetics review on the channel soon.

You can find more affiliated brand partners by scrolling down to the footer of the page under “-Affiliated Brands-“!

2. I got my first ever Morphe palettes in the mail a few days ago!

I’m currently waiting on some brushes I got after I purchased the palettes, but I will be doing a fun color-play video to really showcase the pigments and give you my true first impression of this brand! I decided to purchase the James Charles approved 35B palette and the warm-tone 35K palette. I swatched the bright blue on the 35B and I was severely shook! It was like drawing on my skin with a silky marker. Amazed.

If you didn’t know, Morphe teamed up with Bretman Rock for his MorphexBretman Highlighting Palette dropping March 13th! The colors look absolutely DREAMY and have the sassiest names (my personal favorite is the shimmery champagne highlighter “VAYGAYTION”) It’s nearly a steal at $29 and the formula’s are supposed to be super creamy. Count me in.

3. WE BROKE 20 SUBS ON YOUTUBE!

Thank you guys so much for this milestone. I am so beyond thankful for this opportunity to start doing this more than part-time and it has been one of the greatest experiences of my life. I’ve wanted to create content like the YouTubers I’ve watched since I was 13 for a LONG time now, and you’re making it happen. THANK YOU – THANK YOU – THANK YOU!

With that said, my biggest goal is 650 subscribers on YouTube (that’s enough to change my URL to my brand name!) and I would love to do a GIVEAWAY when we reach that amount. I’m asking a HUGE favor from you; if you have makeup-savvy friends, friends that like funny, conversational videos, friends that love to procrastinate studying by watching hours of YouTube… please go have them SUBSCRIBE to my channel! It would help us reach out goal so much faster if everyone had five friends sub. Just five! I can think of five friends off the top of my head (but they’re already subscribed to my channel haha)

Phew – Updates are over for today! I’ve finally had time to put together a content calendar for y’all and I think you’ll like this layout:

Monday & Wednesday: Updating the Blog

Tuesday & Thursday: Filming Videos for Wednesday and Friday

Saturday/Sunday: Instagram Live (Spicy Sat. or Soul Sun.)

Let me know what you think about this format and if you have any comments or ideas to share, I love hearing from you!

– Allie

Vlog: My All-Time Favorite Beauty Products!

NEW VIDEO IS OUT!

This is my first long-form video and it was definitely a challenge. This was supposed to go out Monday but had to wait until today due to some complications and work overload. Some of the footage is blurry, but I’m working on fixing my DLSR to shoot better vlog-style videos! It just needs a little work and some patience.

In this video, I’m sharing some of my favorite beauty products in my newest video on my YouTube channel. I’m talking premium brands like Too Faced, NYX, Benefit and some new finds in skin and hair care. Take a peek here.

Feel free to drop a comment on what your favorite products are (as well as what you think the drugstore dupe is for one of my favorite Too Faced products!)

Enjoy!